Brand Narrative & Identity PT.2

Notes: What is brand identity and why is it so important? 

•  Who is this brand?
• How are they targeting you and your interests?
• Where are they gaining your attention?
• What are their values?
• Do you recognise their images?
• Do they have a logo?
• How do they use consistency?
• Are you the correct audience?

• Collina Strada fall 2021- diversity

...Its about story telling.

Express Brand vision and values

Point of difference

Historical references

Contemporary origins

Significance to current market.

Brand Narrative

Plot - brand vision/history/origin/message

Hero- Character/ model evoking the brand values and personality, echo the aspirations of consumer self-image

Platform- Location// setting/ scene associated with brand values

Premise -  Hero, product or brand motivation

Audience -