Brand Narrative + Storytelling

 Notes: How to communicate brand narrative

• Brands seek to connect with their consumers.
• Narrative and story telling give value.
• Brand: Hunter "keeping feet dry since 1956" (H.2021), Britishness and heritage
• Articulating attitude
• Inviting viewer to their aspirational world

• Alexa Chung (retro + nostalgic)
• Nostalgia is important due to familiarity - comfort. 
• retro = style of the past , vintage = genuine article of the past
• Observe the image, where is the model looking at? what colours are shown? position of items? logo? who is represented? age? height? race? 
• Tommy Hilfiger is more forward thinking, including all types of people and disabilities. 

• Advertising affordability 
• offering discounts to students - H&M
• Collaborate with high-fashion brands and celebs 
• Social media is great for fast fashion brands
• Clothes look good on everyday people so they will look good on you
• Types pf visual communication: Billboards, vinyl wraps, apps, Tv ads, packaging design, product placement, print media: books, branding design, retail/in-store.