Collecting Correct info and understanding Context.

 Understanding the variety of credible sources and collecting the correct information for refining information. 

Where to source info?

• Business owned info: Reports produced by the brands and companies e.g. sale, collabs, about section.
• Expert opinion: Board sheet newspapers, industry specialist news publications e.g. WGSN.COM, DRAPERS.COM, VOGUE.COM, RETIALWEEK.COM, EDITED.COM.
• Market research, facts and figures: Independent publications and consultancy docs that explore current market trends. e.g. MINTEL.COM, GLOBAL DATA, PWC REPORTS, McKINSEY. 
• Principles and Theories: Publications and reporting industry principles and theory. USE LIBRARY RESOURCES AVAILABLE.
• Current thinking: There's lots of new ideas coming from digital sources and content marketing. Have they got a website? social media? magazine? 
• LVMH Fashion Group - looks after different brands 
• @Susiebubble 

Task: Find 5+ reliable sources of info based on your brand.