Consumer Profiling + Formative Presentation

Build a consumer profile for your selected brand, using primary and secondary research methods to define the brand's target consumer. 2 board , Consumer demographic and Consumer Psychographic. Use a combination of image, relevant text, and infographics to present your research.

Consumer Demographic

• Age
• Gender
• Ethnicity
• Occupation
• Income
• Family
• Home ownership status,
• Location

Consumer Psychographic

• Lifestyle
• Values
• Motivations
• Attitudes
• Behaviours e.g. hobbies and interest, shopping habits and favoured brand.
• Moral
• Ethical 

Boards SHOULD include:

• Feature infographics produced in adobe 
• Include Keywords, quotations, and text as appropriate.
• Incorporate primary and secondary research
• Be designed using photoshop, illustrator, and/or InDesign.
• Submitted as part of your Brand Sustainability Strategy Report.

Presentation Slides

• SLIDE 1: Brand History Board (X)
• SLIDE 2: NARRATIVE (X)
• SLIDE 3: IDENTITY (X )
• SLID 4: PROMOTIONAL MIX(X )
• SLIDE 5: CONSUMER DEMO ( )
• SLIDE 6: CONSUMER PSCHOGRAPHIC ( )
• SLIDE 7: LEARNING AND DEVELOPMENT (X )
• SLIDE 8: REFERENCE LIST + LIST OF ILLUSTRATIONS (X)