FASHION 10 (29 Sept)

 Explore what defines you

Task: Create 10 slides, each with an image/or word statement  that reflects your fashion journey so far. context  + meaning.

Task 2:

Mood board - 5 Images of a sustainable brand.

"We aim to create a sustainable online shopping destination that will satisfy everyday needs and aid in making the
Earth a greener place ."

While under quarantine and self-isolation, TWAN founders decided to design a line of comfy activewear that has a good influence on the environment. TWAN has pledged to plant ten trees for every item purchased. Each purchase results in an additional 2,600 pounds of fresh air being discharged into the atmosphere each year.

At first glance I thought "This is not sustainable enough, what about their materials?", surely enough I found out that they use 100% organic cotton free of harmful pesticides and holds GOTs certificate.

Their mailers and polybags are composed of maize starch with a man-made binding agent and are certified by Australian Home Compostable. 

Hang tags and labels are manufactured from recycled materials and comply with the Global Recycled Standard. Only ethically sourced forests are used in the production of their stickers and paper cards, which are certified by the FSC. 

 They also use eco-friendly soy-based inks,  that are made from renewable resource which has low levels of VOCs – reducing air pollution during the drying process.

As for fair trade, TWAN made sure to have personally visited their factory and got to know the people behind the scenes.

My plan is to research sustainable brands in order to find a solution for our 'top' industry fashion brands which can be a really interesting insight.

Other notes: 

• Fashion and business podcasts - YT 
• Vogue
• Music
• Film 
• feminism for women - julie bindel ,  j.k rowling (book to read)
• Part 2: finding innovators
• who are the innovators?
• whho are the disrupters?
• what are the shifts and changes?
• who is creating new narratives? 
• www.universalstandard.com (do a mini case study)
• Brands: 
• allbirds (sustainability)
• theunderargument (lingerie) empowerment
• thefabricant.com Digital fashion house
• LEVI'S
• FASHION SCAPES - NETFLIX 
• ECO AGE
• Londonfashionweek
• nylon.com
• vogue

Thetwan.com. 2021. Organic Cotton Kids 'Future' T-shirt– THE TWAN. [online] Available at: <https://thetwan.com/collections/kids/products/organic-cotton-kids-t-shirt?variant=39629962215588 sustainable -> [Accessed 1 October 2021].

THE TWAN. 2021. About us. [online] Available at: <https://thetwan.com/pages/about-us> [Accessed 1 October 2021]. "We aim to create a sustainable online shopping destination that will satisfy everyday needs and aid in making the

Earth a greener place ."

Writer, S., 2021. TWAN – the UAE’s only sustainable brand that plants 10 trees for every item sold. [online] Available at: <https://www.cosmopolitanme.com/news/we-heart-twan> [Accessed 1 October 2021].