Image Reference , Brand analysis Essay.

 E.g. 

1. A young Japanese woman, dressed as a geisha, posing to a photographer. (date), Japan. (Author).

(image number e.g. 1, 2, 3). Description, Date, Location, Author.

Fonts: 

• Avenir - Medium
• Avenir - Book oplique 

BRAND ANALYSIS ESSAY : The essay structure should be as follows

•         Title Page
•        SHU assignment cover page
•         Introduction
•         Part 1: Brand Narrative Contextualisation
•         Part 2: Promotional Image Analysis
•         Conclusion (including word count)
•         Bibliography
•         List of Illustrations

1x Research + development

1x Report + 4 boards

1x Essay

Brand Sustainability Strategy Report

•        Title Page
•         SHU assignment cover page
•        Executive Summary
•         Introduction to the Brand
•        Brand History, Brand Narrative, Brand Identity, Brand Promotional Mix Brand Analysis Boards
•         Social Media and Influencer Marketing
•         Macro-economic Analysis (PESTLE)
•         Existing Sustainability Strategy Analysis (SWOT)
•        Customer Demographic and Psychographic Boards
•        Proposed Sustainability Strategy
•         Word count
•         Bibliography
•         List of Illustrations
•       Appendices including Ethics 

shshift = select more than one

cmd A = select all INDESIGN