Module Briefing (28 Sept)

Fashion Management 1

• Digital + Social Media
• Globalism
• Mass consumerism
• Sustainability
• Political unrest

Aims

• Written communication
• Primary + Secondary research
• Analysis
• Digital software

What to do:

• Research and analyse a contemporary fashion brand
• Choose e.g. diversity/inclusivity, cool/rebellion, fashion forward/affordability etc.

1) Create 4 brand boards (brand history, brand narrative, brand identity, brands promotional mix (how the brand communicates).

Perhaps: Urban outfitters? Gucci?

2) Later on, brand analysis, create a 1,000 word illustrated essay to explore methods, influence, and cultural meaning.