My Research Questions + Qualtrics Report

Information on your participant: Who is my target audience?

Looking for participants to involve in this survey over the age of 18.

Demographic

• Age - Tick which one is relevant to you.  e.g. 18-30, 30-45, 45+ 
• Gender - Tick one that is relevant to you. Male, Female, Other, prefer not to say.
• Do you live in the City, suburbs, or rural area? 
• Are you a student, full/part time worker, both, or neither? 
• Roughly, how much more disposable income do you spend on fashion retail?
• What class background applies to you? (working, middle, upper).

Psychographic

• How do you enjoy spending your time? Answers what they like to do
• Do you enjoy the use of social media?
• In terms of convenience, do you shop online or instore? shows their time priorities
• Do you follow fashion trends? shows interest in fashion
• Do you shop at high-fashion brands? If the answer is no, please explain why. 
• Is Prada a brand you consider buying from? 
• What needs would be met if you were to purchase Prada's products? e.g. Social status, confidence, function etc.

Step 2: What do you want to find out? -  SUSTAINABILITY

•  Are you aware of Prada's (Fashion Brand) sustainability aspirations? Yes/No
• Would you be interested in buying Prada's products if they were more sustainable, if yes, why?
• Do you considering buying their more accessible products? e.g. Perfumes, Eyewear,  if so, why?

Qualtrics Survey Done [ x ] 

Link To Full Report

Preview