Conscious Consumption

CSR - Corporate social responsibility.

• A management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stake holders.
• Achieves a balance of economic, environmental and social imperatives.

Search for Prada's CSR 

The Fashion Transparency Index

• It's an annual review of 250 of the world's largest fashion brands and retailers ranked according to their level of public disclosure on human rights.
• Transparency is not about sustainability , TRANSPARENCY > SCRUTINY> ACCOUNTABILITY > CHANGE.

Sustainability strategies + models

• Manufacture phase, what the brand can do to encourage consumers to keep their items for longer..

Six sin of Greenwashing

• Fibbing, vagueness, lesser evils, irrelevance, hidden trade-off, no proof.
• Greenwashing is considered as misleading consumers regarding the environmental practices of  a company or a product or service.