Sustainability: issues, ethics + approaches

 Fashion lifecycle: production, use, disposal/end of life.

TED 10 STRATEGY:

• Design to minimise waste
• Design cyclability
•  Design to reduce chemical impacts 
• Reduce energy and water use
• Explore clean/better technique
• Unsustainable consumption
• Desire driver consumption
• Devaluation of goods
• Disposable fashion

Social media gives the consumer a voice.

Waste hierarchy: prevention, preparing for re-use, recycling, recovery, disposal.