To - do list so far...

  •  Executive summary 300 words
  • Introduction 300 words - explain rationale behind work, what you have done
  • Brand analysis boards - 4 boards
  • Social media + influencer marketing - discuss your brands use of social media. How the brand approaches use of social media e.g. fb, tiktok, insta etc.  300 words. 
  • Macro economic analysis - discuss the brands performance and should at least PESTLE analysis, along with research and findings. approx 500 words.
  • Existing sustainability strategy (swot), discuss brands existing sustainability. STRENGTHS, WEAKNESS, OPPORTUNITIES, THREATS. (SWOT).  500 words.
  • Competitors - who are the brands competitors? how do they look? what is their brand strategy? how are they positioned? produce map
  • CONSUMER PROFILNIG BOARDS X2
  • Proposed sustainability strategy. 800 words.  Introduction of new product lines, collection and/ initiatives, improve/develop existing product lines, intro or enhancement of marketing an communication.  This should be based on research into what other brands do and offer, taking in account suitability for the brand, market level and consumer.
  • Followed by, Bibliography, list of illustrations. Appendices including ethics checklist. 
  • Final word count should be included at the end of the report.

THIS WEEK:
  • START AND FINISH ESSAY.
  • Introduction to the Brand
  • Social Media and influencer marketing

WEEK 18
  • Macro-economic analysis
  • Existing sustainability strategy
  • competitor
WEEK 19
  • Proposed sustainability strategy
WEEK 20
  • Title page
  • Assingments cover page
WEEK 21
  • Summative presentation

15th december WORK HAND IN - 3PM

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